Have you ever thought about the key parts of communication?
Did it ever occur to you that we are often talking without truly communicating?
It may surprise you to know that when we just talk—without considering the recipient—up to 90% of our message might not be delivered or understood.
How is that possible? Isn’t communication something innate, something we’ve been doing since birth?

Well, let’s pause for a moment and reflect on this “communication thing”—or rather, as it often becomes today, a communication issue.

The Illusion of Communication in Today’s World

Last week, I participated in a workshop on communication during crises. While communication is my area of expertise and something I have studied in depth, I was surprised to discover that I still had much to learn. This course served as a powerful mirror, reflecting the reality of the world we live in—a world where everyone is convinced they are right.

Social media, in particular, exacerbates this issue. Algorithms feed us content tailored to our beliefs and opinions. Every post, every scroll reassures us, whispering:
“Yes, you’re right. Your perspective is valid. Keep going.”

But the truth is, nothing could be further from reality. In this echo chamber, we’ve become so focused on broadcasting our thoughts and opinions that we’ve forgotten the cornerstone of effective communication: listening.

The Missing Piece: Why We Fail to Listen

Here’s the uncomfortable truth:
We often don’t know how to listen.

We think communication is about crafting the perfect message—choosing the right words, tone, and delivery. While these elements are important, they fall flat without understanding who we are communicating with. Why? Because when we fail to listen to our audience, we:

1. Misinterpret their needs
2. Shape our message incorrectly
3. Create unnecessary conflict or confusion

It’s like throwing a dart in the dark and expecting a bullseye.

Communication, at its heart, is not about talking at someone—it’s about connecting with them. And that connection is only possible when we prioritize listening.

Why Listening is the Most Important Part of Communication

Listening is more than hearing words. It’s about:

• Understanding the other person’s perspective
• Observing their emotions, tone, and reactions
• Asking clarifying questions to uncover the real message

When you truly listen, you gain insight into your audience. You learn what matters to them, how they process information, and what they need to hear. This insight empowers you to craft a message that resonates deeply and effectively.

Unfortunately, listening is a skill most of us have neglected. In our rush to be heard, to make our point, or to prove ourselves “right,” we forget that communication is a two-way street. It requires patience, empathy, and intentional focus.

From Communication Failure to Communication Success

So, how do we shift from talking without impact to communicating effectively? It starts with one simple, yet powerful habit: Listen first, speak second.

• Pause before responding.
• Ask questions to clarify.
• Focus on understanding, not on formulating your reply.
• Be present and attentive during conversations.

Listening allows you to tailor your message to your audience, ensuring it is both meaningful and impactful. Instead of talking at people, you begin to engage with them.

Need Help Improving Communication? Let’s Work Together!

If you’re looking to enhance communication within your company—whether it’s improving relationships with employees, connecting more effectively with clients, or even strengthening personal relationships—I can help. As a communication specialist, I offer tailored workshops and strategies to make your communication clearer, more impactful, and above all, effective.

Reach out to me, and let’s work together to turn communication challenges into communication successes. Whether for a small team, a large organization, or your personal life, better communication starts here.